GlossaryIn the third column of the table above, various ‘lawful bases’ for processing data are specified. The following is a guide to each:Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.Our legitimate interests include:to receive payment for our products and ensure a smooth ordering process for our customers;to keep our records updated, to help us and customers complete unfinished transactions, and to study how customers use our products/services;to study how customers use our products and services, to develop them and grow our business;for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise;to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy; andto promote our products and services, develop our products and services, and grow our business.Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.