Mary Quant

Iconic fashion designer Mary Quant not only raised hemlines and eyebrows with her miniskirts and hotpants, she also played a role in changing how we buy fashion. Her boutique on the Kings Road in London was a world away from the stuffy department stores of the era. It appealed to a young hip crowd with music drinks and long opening hours. Her collaboration with Sirdar allowed makers to recreate her fashionable signature style of clothes that were youthful and easy to move in.

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